Tag Archives: trends

Leslie’s recent fashion session in downtown Norfolk.

My journey back into fashion photography continues.

Per Wikipedia:
Fashion: 1. a popular trend, especially in styles of dress and ornament or manners of behavior. synonyms: vogue, trend, craze, rage, mania, fad.
2. a manner of doing something.

There has always been a pull to shoot fashion. The entire topic fascinates me. It’s ever changing and evolving. I’ve studied it and the photographers that have done well with it. I grew up pouring over images from Penn, Ritts, Newton, Avedon, Meisel, and others.

I’ve always thought of fashion in the manner that it’s not what you wear but how you wear it. Jeans have been jeans for over a century. But they have changed over the years. Bell bottoms, boot cut, designer, cut/torn, acid wash, stone wash, skinny and, of late a trend back towards designer.

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Tershia’s fashion session in Virginia Beach’s Town Center.

Picking up from where I left off and pushing further with this proof of concept session.

I’ve been doing this photography thing for a while. How long, you ask? Well, lets just say that I launched my business the same year Fox and Mulder started exploring their “X-Files.”

I’ve covered a lot of ground over the years. I’ve worked with color, black and white, and infra-red film before crossing over to the digital age. I’ve shot fashion, wedding, beauty (which was called glamour when I started), photojournalism, portrait, boudoir, landscape, sports, automotive, and much more. This is extended to every technique/fad like shallow depth of field portraits, cross-processing film/filters, editing image files, et cetera.

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Today I say good bye and thank you to an old friend.

It was a fabulous five year run with my Nikon D7000. Now let’s say hello to the D750.

Way back in June of 2012 I bought a Nikon D7000 to replace my aging D70. That camera went on to a new life with a great friend. Not one to enter into a new thing timidly, I immediately put the new camera to the test by shooting another great friend’s wedding the next week.

Talk about a trial by fire.

Well, here we are, 186,176 shutter actuations later which averages out to over 700 images a week, by the way. That’s a remarkable amount of pictures.

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Jasmyne’s fashion session in Virginia Beach’s Town Center.

Preparation and planning are paramount to the success of a session.

Jasmyne and her team recently reached out to me in regards to getting her modeling career started. We had long discussions about what genres/areas she wanted to be involved with and what would be involved to get there. We then created a plan to build a photo portfolio showing off those aspects. Of course these things take time to create so we broke it down further to focus on just urban fashion in Town Center for our first session.

She sent me pictures of the outfits she thought would work for such a session and I gave my input. With a plan in place she then set up times with a hair stylist and make-up artist to polish off the total look we were going after. I can’t stress enough how important these things are as they are the icing on the proverbial cake. Every detail has to be in place.

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